NINTENDO

Splatoon Mess Fest

CONCEPTING / ART DIRECTION / PRINT PRODUCTION / EXPERIENTIAL MARKETING

On the iconic Santa Monica Pier, Nintendo fans gather to witness one of the messiest video game spectacles in history, the first-person-shooter game, Splatoon. Nintendo has invited teams of celebrities to participate in the Splatoon Mess Fest event as they navigate a massive ink-filled obstacle course inspired by the game. Best of all, teams will compete in various events inspired by elements found in the game featuring colorful, splattering ink iconic to Splatoon. Odds are things will get messy and colorful – fast.

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